Going a bit on the bohemian side.
Director Joel Soh’s motivation for creating a high fashion avant-garde video is to have an exclusive space within this world to highlight the naked expression of each of Andy’s designs. The set is left bare and the models made to look like mannequins so as to assure the viewer’s sole focus on the garments. The video is bizarre and irrational, as it is meant to transport the viewer into a realm that realizes fashion as the embodiment of self-expression.
The video ties in with Andy Yap’s current collection, as he aims to create a sense of dissonance through the juxtaposition of contradicting elements. It is composed of a crazy blend of all the basic elements of art: lines, shapes, colours, and textures, such as his pairing a pair of striped pants with a feather bolero, using nontraditional materials such as rubber and patent, and experimenting with wild, bright colours. Visually, his collection complements the video in that both aim for a sense of bewilderment, as well as intrigue; as Andy invites his viewers to ponder over the erratic nature of his outfits, Joel provides an otherworldly realm for the audience to fully bask in Andy’s vision.
Personally, I think this is a kind of innovation that should be encouraged in the Malaysian fashion scene.
What I wore today.
